Martijn van de Zuidwind

A designer doing sites, apps & such

Mail
for inquiries

LinkedIn
for that connect

Curriculum Vitae
if you’re into PDFs

Eurico Sá Fernandes
did the code

Work

RUFF
An illustrated burger and milkshake standing besides a variant of the RUFF logo. The milkshake is eating a burger.

Changing COVID-19 policies takes you places.

RUFF is a delivery only vegan burger bar. As this is new to Utrecht, Gijs Werschkull and his crew were looking for an easy going identity that stands out. A punch in the face, but in a friendly way.

Together with graphic designer Jimme Bakker I created a digital presence backed up with colours that pop and letters that say, "Hey, you!". After coming up with a simple site, developer Rik Frieling made buttons and links do things. Like order burgers that arrive at your doorstep and stuff like that.

Special shout out to illustrator Philip Lindeman who created a happy, friendly family of burgers eating burgers.

The homepage showing the logo, the navigation and a thumbnail showing a burger, some fries and a drink.

I didn't know it either, but sites can actually be jummy.

A looping animation of a roller shutter going up to reveal the home page.

If you're a burger bar without an actual store front, where does the roller shutter go? On your website of course.

An animation showing two thumbnails of burgers. A mouse cursor keeps clicking and clicking the first thumbnail. The clicking becomes more furious over time.

So clickable. 🤤

An illustration of a walking burger tray with eyes, arms and feet pointing one of its fingers up. In the tray, there's a burger with a face smiling.

Jimme Bakker and I asked illustrator Philip Lindeman to create a character for the identity. So naturally, he created 28 instead of just one. The guy can't help himself. ¯\_(ツ)_/¯

Client

Gijs Werschkull


Development

Rik Frieling


Design

Prototyping

Iconography

Visual design

Interaction design

Identity with Jimme Bakker


Content

Copywriting

Social media assets with Jimme Bakker


Process & strategy

UX strategy

Content strategy

Project management

Digital strategy consultation


Smaller bits

Kapitaal — 2020

Thumbnail showing Kapitaal's homepage.

They said Helvetica, black and white. We gave them Helvetica, black and white.

Thumbnail showing the navigation for Kapitaal's website.

Through information architecture, we kept the navigation structure simple as pie. Or hamburger, in this case. Sorry, designer jokes.

Thumbnail showing different button labels.

Scrolling through pages that contain buttons makes labels act funny. Because, why not?

It is always fun to pretend to work with Ramon & Carlien.
Project with Carlien Peijsel & Ramon Goedvree. Development by Rik Frieling.

No Seat at the table — 2020

Thumbnail showing a title card explaining No Seat at the Table.

No Seat at the Table is an online platform to exchange stories of gentrification, the housing crisis and the need for spatial justice.

The original bird illustration is created by Rajab Eryigit.

Thumbnail showing the opening animation for the website.

For this site, we created some fancy shmancy intro animations and different ways to discover stories of gentrification.

Thumbnail showing a mobile map-view.

Do you see that? No hamburger menu! On a mobile screen? No way. Just. Wow!

Thumbnail showing Minem pointing at a monitor that displays the website.

I like to take the time with clients to nail down certain steps in the design process. Minem and I are going through a review here.

Project with Minem Sezgin. Development by Rik Frieling.

Eneco — 2018

Thumbnail showing multiple designs for the Eneco app.

The Eneco app enables consumers to influence their energy bill by offering data on their power usage.

A general menu in the app

During my time we utilised click data, interviews and surveys to simplify the interface and user flows. We improved the menu through a card sort.

Thumbnail showing a close up of a stepper and a feedback message.

By following the Jobs to be Done model, we focussed most of the redesigned interactions around the goals users have.

Thumbnail showing part of the sprint team during a usability test.

We also realised a bigger shake-up of the app through a design sprint.

Project with Dept & Eneco.

HR Projectadvies — 2018

Thumbnail showing the mobile and desktop site.

HR Project Advice is Erik Jan van Dalen. As an interim project manager he helps large corporates go through organizational changes. The renewed site expresses who he is: an expert with an approach that connects people.

Thumbnail showing an illustrated character drawing a checkbox.

We rewrote and restructured Erik Jan's previous website using a priority guide. We also used the guide to build wireframes. Not that that's related to this guy.

Thumbnail showing 4 combined illustrations.

When in doubt, add more illustrations. In this case, we created some abstract ones related to typical HR practices and skills.

Nick, chilling on the a museum floor.

I couldn't find a photo of Nick and me working on this project. So here's a photo of Nick chilling in Voorlinden.
Project with Erik Jan van Dalen. Design & development together with Nick Lutgerhorst.

Info

Martijn
Also martijn
Also, also martijn

I'm Martijn (NL) (he/him), a digital designer from Utrecht with around ⑦ years of professional experience, focused on visual and interaction design.


Currently

Designer at Parta – an app for decision-making processes

Lecturer at Utrecht University of Applied Sciences

Freelance designer – helping out friends and organisations


Previously

Digital designer at iO

Digital product designer at Hike One

Digital product designer through secondment at SchaalX

Junior interaction designer at Studio AIRPORT


While I focus on nitpicking interfaces and UX processes, I’ve worked with video, photography and print on a whole bunch of projects.


Collaboration is essential to creating relevant work. In my freelance practice, I experiment with different approaches of collaboration, be it with clients or specialists in related fields.


I’ve developed a strong interest in socially driven projects by being involved in things such as Syr – a restaurant where people with a refugee background and their Dutch colleagues meet, work and learn from each other, and Parta – an app that drives democratic decision making. It's also why I started lecturing at Communication & Multimedia Design in Utrecht. Are you working on a socially driven project? I’m always open to learn more. ☻


Some clients I worked for

Into the Great Wide Open

Amsterdam Art Council

Ministry of Education

Emergence Magazine

Greenpeace

Eurofiber

Kapitaal

Eneco

Pfizer

Parta

eBay

HKU


Main skills

Interaction design

Visual design

Prototyping


Also fine at

Concept development

Usability testing

Design systems

User research

Iconography

Branding

Kanban

Scrum

GTD


I play around in

Final Cut Pro X

Affinity’s suite

Adobe’s suite

Keynote

Sketch

Things

Notion

Figma

Miro

Jira (with a face like this: 😤)


Typeface

GT Zirkon by Grilli Type