The website for Go Short, an international short film festival, was a total revamp. While I worked at Studio Airport as an interaction designer, we were asked to design and build a modern and refreshing take on their complex festival program.
This new website now provides and easier way for visitors to explore the festival’s yearly extensive line-up and create their own timetable.
Short answer: it depends. Every studio or creative team does this a little differently and there’s no definitive answer. When it comes to websites like this one, we start out by getting as much information as possible from our client and her stakeholders with a kick–off meeting. In these meetings we discuss everything; from target groups to structuring the website. It’s basically a short but efficient sprint in which we find a basic structure for the website, in direct collaboration with the client and stakeholders.
After that, the team structures all the information more thoroughly by forming a sitemap. A sitemap is an overview of all the pages and possible actions. It forms a base from which we explore and experiment with information architecture and the wireframing of information and interactions. By that the sitemap changes every so often, as we discover better ways to structure information.
The same goes for the wireframes. You can see it as a dynamic part of the design process in which many iterations follow each other up to improve past ways of structuring information and interactions.
So yeah, that’s a slightly different story. Since the start of the festival, Go Short structures their films in blocks. A block contains 2-5 films. As a visitor, you can only visit a film block, not a single film. Kinda makes sense, as all films have a short run time. It’s more convenient to view a collection of them categorised per theme then to walk into one and missing a bunch of others. Besides film blocks, Go Short also organises parties, lectures and competitions during the festival.
As a festival visitor, you probably want to find a film block you like, select that block and make sure you’re able to visit that block.
Go Short provided a traditional timetable on their previous website in the form of a timetable which showed all the film blocks on all the festival days. Seems like a proper way to visualise an overview, as it feels familiar to the print variant most visitors will use during the festival.
As mentioned before, we wanted the visitor to discover & collect film blocks and be able to buy tickets for their selection. So we came up with a combination of both:
Shopping cart + traditional timetable = create your own timetable.
In a few steps, the visitor is able to:
– Discover what Go Short’s festival line-up looks like;
– Select what kind of blocks they wants to see;
– Work out a personal schedule for the weekend;
– Order tickets for that schedule.
So we combined those two interaction models into one! To compare it with the two conceptual models mentioned earlier: people can add film blocks to their shopping cart and create their own timetable. Both are recognisable in the way they behave. The timetable is still a direct visual implementation of the conceptual model, but it acts in a more personal way. And the shopping cart pattern is still there, but is directly connected to the timetable. In a visual schematic you can summarise the user flow like this:
A big thanks to Go Short for giving us the opportunity to reinvent the presentation of their online festival line-up. We had a lot of fun thinking up, designing and developing it.
Expansion of digital identity
2020 - ongoing — We make better decisions together.
2021 — A serious game about conspiracy thinking and online misinformation.
2021 — A provider of industry-leading digital infrastructure since 2000.
2021 — Vegan Burger Fun, delivered.
2019 — Take a chill pill. Or follow proper yoga classes. I’d go for the second option.
2017 — Finding structure in a festival line-up comprised of 264 films.
2015 — Food that tastes good and does good.
They said Helvetica, black and white. We gave them Helvetica, black and white.
Through information architecture, we kept the navigation structure simple as pie. Or hamburger, in this case. Sorry, designer jokes.
Scrolling through pages that contain buttons makes labels act funny. Because, why not?
It is always fun to pretend to work with Ramon & Carlien.
Project with Carlien Peijsel & Ramon Goedvree. Development by Rik Frieling.
No Seat at the Table is an online platform to exchange stories of gentrification, the housing crisis and the need for spatial justice.
The original bird illustration is created by Rajab Eryigit.
For this site, we created some fancy shmancy intro animations and different ways to discover stories of gentrification.
Do you see that? No hamburger menu! On a mobile screen? No way. Just. Wow!
I like to take the time with clients to nail down certain steps in the design process. Minem and I are going through a review here.
Project with Minem Sezgin. Development by Rik Frieling.
The Eneco app enables consumers to influence their energy bill by offering data on their power usage.
During my time we utilised click data, interviews and surveys to simplify the interface and user flows. We improved the menu through a card sort.
By following the Jobs to be Done model, we focussed most of the redesigned interactions around the goals users have.
We also realised a bigger shake-up of the app through a design sprint.
Project with Dept & Eneco.
HR Project Advice is Erik Jan van Dalen. As an interim project manager he helps large corporates go through organizational changes. The renewed site expresses who he is: an expert with an approach that connects people.
We rewrote and restructured Erik Jan's previous website using a priority guide. We also used the guide to build wireframes. Not that that's related to this guy.
When in doubt, add more illustrations. In this case, we created some abstract ones related to typical HR practices and skills.
I couldn't find a photo of Nick and me working on this project. So here's a photo of Nick chilling in Voorlinden.
Project with Erik Jan van Dalen. Design & development together with Nick Lutgerhorst.
I'm Martijn (NL) (he/him), a digital designer from Utrecht with around ⑦ years of professional experience, focused on visual and interaction design.
Designer at Parta – an app for decision-making processes
Lecturer at Utrecht University of Applied Sciences
Freelance designer – helping out friends and organisations
Digital designer at iO
Digital product designer at Hike One
Digital product designer through secondment at SchaalX
Junior interaction designer at Studio AIRPORT
While I focus on nitpicking interfaces and UX processes, I’ve worked with video, photography and print on a whole bunch of projects.
Collaboration is essential to creating relevant work. In my freelance practice, I experiment with different approaches of collaboration, be it with clients or specialists in related fields.
I’ve developed a strong interest in socially driven projects by being involved in things such as Syr – a restaurant where people with a refugee background and their Dutch colleagues meet, work and learn from each other, and Parta – an app that drives democratic decision making. It's also why I started lecturing at Communication & Multimedia Design in Utrecht. Are you working on a socially driven project? I’m always open to learn more. ☻
Into the Great Wide Open
Amsterdam Art Council
Ministry of Education
Final Cut Pro X
Jira (with a face like this: 😤)
GT Zirkon by Grilli Type