Martijn van de Zuidwind
A designer doing sites, apps & such
Mail
for inquiries
LinkedIn
for that connect
Curriculum Vitae
if you’re into PDFs
Eurico Sá Fernandes
did the code
Work
As a collective, we are able to find outcomes and solutions together. Parta facilitates informed, focussed decision making to support and broaden democratic processes. It allows everyone to contribute to ideas and decisions on various topics.
I redesigned the app over the summer in 2020 and joined the team as their first designer later that same year. We're currently iterating on the product through learnings of usage by organisations and participants alike.
By using a timeline as an interface concept, participants are able to monitor and interact with decision-making processes.
Brand designer Hannah van der Mijle helped us out by creating a fresh identity for an international audience. After she created the foundations, I picked up where she left off.
Together with the devs, I created a strong design system within which we can review every scenario and user flow we can come up with.
We like to know stuff for sure. Usability testing helps with that. Founder Lonneke and I tested multiple hypotheses within our first design.
Together with interaction designer Nikki Buitendijk, I improved the connection between the interfaces and the mental models they're based on.
Sjoerd van Leeuwen created some nifty illustrations and pictograms. Since we want to reach citizens from all walks of life, it's crucial to have the entry level be as low as it can possibly be. Visual recognition through imagery can help with that. We spent the hottest day of the year optimising colours and scannability.
Core team
Cas Bertrams
Mathijs Kemp
Lonneke Dikmans
Lucien van der Plaats
Ronald van Luttikhuizen
Martijn van de Zuidwind
Development
Web app + native apps all done by the team at Vennster
Design
Prototyping
Accessibility
Iconography
Visual design
Design system
Expansion of identity
Digital strategy consultation
Interaction concepts & design
Content
UX writing
Social media assets
Strategy
UX strategy
Usability testing
Information structure
Illustrations
Sjoerd van Leeuwen
Identity design
Hannah van der Mijle
Extra shout out
Tom Kölker for the naming workshop
Jimme Bakker for the identity explorations
Nikki Buitendijk for the very early interaction design sessions
Parta
2020 - ongoing — We make better decisions together.
Klif
2021 — A serious game about conspiracy thinking and online misinformation.
Eurofiber
2021 — A provider of industry-leading digital infrastructure since 2000.
RUFF
2021 — Vegan Burger Fun, delivered.
Studio Natuurlijk
2019 — Take a chill pill. Or follow proper yoga classes. I’d go for the second option.
Go Short
2017 — Finding structure in a festival line-up comprised of 264 films.
Restaurant SYR
2015 — Food that tastes good and does good.
Kapitaal — 2020
They said Helvetica, black and white. We gave them Helvetica, black and white.
Through information architecture, we kept the navigation structure simple as pie. Or hamburger, in this case. Sorry, designer jokes.
Scrolling through pages that contain buttons makes labels act funny. Because, why not?
It is always fun to pretend to work with Ramon & Carlien.
Project with Carlien Peijsel & Ramon Goedvree. Development by Rik Frieling.
No Seat at the table — 2020
No Seat at the Table is an online platform to exchange stories of gentrification, the housing crisis and the need for spatial justice.
The original bird illustration is created by Rajab Eryigit.
For this site, we created some fancy shmancy intro animations and different ways to discover stories of gentrification.
Do you see that? No hamburger menu! On a mobile screen? No way. Just. Wow!
I like to take the time with clients to nail down certain steps in the design process. Minem and I are going through a review here.
Project with Minem Sezgin. Development by Rik Frieling.
Eneco — 2018
The Eneco app enables consumers to influence their energy bill by offering data on their power usage.
During my time we utilised click data, interviews and surveys to simplify the interface and user flows. We improved the menu through a card sort.
By following the Jobs to be Done model, we focussed most of the redesigned interactions around the goals users have.
We also realised a bigger shake-up of the app through a design sprint.
Project with Dept & Eneco.
HR Projectadvies — 2018
HR Project Advice is Erik Jan van Dalen. As an interim project manager he helps large corporates go through organizational changes. The renewed site expresses who he is: an expert with an approach that connects people.
We rewrote and restructured Erik Jan's previous website using a priority guide. We also used the guide to build wireframes. Not that that's related to this guy.
When in doubt, add more illustrations. In this case, we created some abstract ones related to typical HR practices and skills.
I couldn't find a photo of Nick and me working on this project. So here's a photo of Nick chilling in Voorlinden.
Project with Erik Jan van Dalen. Design & development together with Nick Lutgerhorst.
Info
I'm Martijn (NL) (he/him), a digital designer from Utrecht with around ⑦ years of professional experience, focused on visual and interaction design.
Currently
Designer at Parta – an app for decision-making processes
Lecturer at Utrecht University of Applied Sciences
Freelance designer – helping out friends and organisations
Previously
Digital designer at iO
Digital product designer at Hike One
Digital product designer through secondment at SchaalX
Junior interaction designer at Studio AIRPORT
While I focus on nitpicking interfaces and UX processes, I’ve worked with video, photography and print on a whole bunch of projects.
Collaboration is essential to creating relevant work. In my freelance practice, I experiment with different approaches of collaboration, be it with clients or specialists in related fields.
I’ve developed a strong interest in socially driven projects by being involved in things such as Syr – a restaurant where people with a refugee background and their Dutch colleagues meet, work and learn from each other, and Parta – an app that drives democratic decision making. It's also why I started lecturing at Communication & Multimedia Design in Utrecht. Are you working on a socially driven project? I’m always open to learn more. ☻
Some clients I worked for
Into the Great Wide Open
Amsterdam Art Council
Ministry of Education
Emergence Magazine
Greenpeace
Eurofiber
Kapitaal
Eneco
Pfizer
Parta
eBay
HKU
Main skills
Interaction design
Visual design
Prototyping
Also fine at
Concept development
Usability testing
Design systems
User research
Iconography
Branding
Kanban
Scrum
GTD
I play around in
Final Cut Pro X
Affinity’s suite
Adobe’s suite
Keynote
Sketch
Things
Notion
Figma
Miro
Jira (with a face like this: 😤)
Typeface
GT Zirkon by Grilli Type
- A designer
- doing sites,
- apps & such