Martijn van de Zuidwind

A designer doing sites, apps & such

for inquiries

for that connect

Curriculum Vitae
if you’re into PDFs

Eurico Sá Fernandes
did the code


Studio Natuurlijk
A crop of the website showing the main navigation, the logo and a photo of the street on which the yoga studio is located.

Are we still working our way around COVID-19? The answer is probably yes. :(

Yoga practice Studio Natuurlijk responded with a ton of live video classes, free of charge.

Studio owner Nathalie wanted to expand this idea of accessible, conscious movement and relaxation. We helped her to re-introduce her yoga studio digitally and support her community through video.

We all came out much more relaxed.

A crop of the website showing a page transition between 'Classes' and 'Prices'. The animation shows a multi-coloured gradient moving to a different position.

I mean, it’s a yoga site. We had to make it feel all yoga-like, right?

A crop of the Classes page showing a collection of components that display on which day a class is available and four icons with labels next to them communicating that this particular class is focussed on stretching, is for everyone, has some mindfulness themes and is calm.

These icons accompany terminology that makes picking a class a bit more easy.

a crop of the top of a mobile screen showing the main navigation is fully visible: a visitor is able to click on any page right away.

In order to make navigating on mobile just as easy as navigating on large screens, we made all entrances immediately visible. Note to self: we should apply this more often.

A video of a cat walking over around 20 cards that contain labels referring to information we needed to place on the website.

Pets are essential companions in the design process. In this case, this cat was asked to structure information by a card sorting method.

A crop of the bottom of a mobile screen. The crop is showing a video thumbnail and a button with the label 'View all on Youtube'.

Through the video page practitioners can follow Nathalie's classes.

Two floating iPhone's containing a mobile view of the Classes page and the home page.

Look at that. Two floating phones! How did they even do that? Strings maybe?


Nathalie van den Bovenkamp


Rik Frieling



Card sorting



Visual design

Interaction design

Expansion of identity

Information structure

Digital strategy consultation



Social media assets

Proces & strategy

UX Strategy


Content Strategy

Project management

Smaller bits

Kapitaal — 2020

Thumbnail showing Kapitaal's homepage.

They said Helvetica, black and white. We gave them Helvetica, black and white.

Thumbnail showing the navigation for Kapitaal's website.

Through information architecture, we kept the navigation structure simple as pie. Or hamburger, in this case. Sorry, designer jokes.

Thumbnail showing different button labels.

Scrolling through pages that contain buttons makes labels act funny. Because, why not?

It is always fun to pretend to work with Ramon & Carlien.
Project with Carlien Peijsel & Ramon Goedvree. Development by Rik Frieling.

No Seat at the table — 2020

Thumbnail showing a title card explaining No Seat at the Table.

No Seat at the Table is an online platform to exchange stories of gentrification, the housing crisis and the need for spatial justice.

The original bird illustration is created by Rajab Eryigit.

Thumbnail showing the opening animation for the website.

For this site, we created some fancy shmancy intro animations and different ways to discover stories of gentrification.

Thumbnail showing a mobile map-view.

Do you see that? No hamburger menu! On a mobile screen? No way. Just. Wow!

Thumbnail showing Minem pointing at a monitor that displays the website.

I like to take the time with clients to nail down certain steps in the design process. Minem and I are going through a review here.

Project with Minem Sezgin. Development by Rik Frieling.

Eneco — 2018

Thumbnail showing multiple designs for the Eneco app.

The Eneco app enables consumers to influence their energy bill by offering data on their power usage.

A general menu in the app

During my time we utilised click data, interviews and surveys to simplify the interface and user flows. We improved the menu through a card sort.

Thumbnail showing a close up of a stepper and a feedback message.

By following the Jobs to be Done model, we focussed most of the redesigned interactions around the goals users have.

Thumbnail showing part of the sprint team during a usability test.

We also realised a bigger shake-up of the app through a design sprint.

Project with Dept & Eneco.

HR Projectadvies — 2018

Thumbnail showing the mobile and desktop site.

HR Project Advice is Erik Jan van Dalen. As an interim project manager he helps large corporates go through organizational changes. The renewed site expresses who he is: an expert with an approach that connects people.

Thumbnail showing an illustrated character drawing a checkbox.

We rewrote and restructured Erik Jan's previous website using a priority guide. We also used the guide to build wireframes. Not that that's related to this guy.

Thumbnail showing 4 combined illustrations.

When in doubt, add more illustrations. In this case, we created some abstract ones related to typical HR practices and skills.

Nick, chilling on the a museum floor.

I couldn't find a photo of Nick and me working on this project. So here's a photo of Nick chilling in Voorlinden.
Project with Erik Jan van Dalen. Design & development together with Nick Lutgerhorst.


Also martijn
Also, also martijn

I'm Martijn (NL) (he/him), a digital designer from Utrecht with around ⑦ years of professional experience, focused on visual and interaction design.


Designer at Parta – an app for decision-making processes

Lecturer at Utrecht University of Applied Sciences

Freelance designer – helping out friends and organisations


Digital designer at iO

Digital product designer at Hike One

Digital product designer through secondment at SchaalX

Junior interaction designer at Studio AIRPORT

While I focus on nitpicking interfaces and UX processes, I’ve worked with video, photography and print on a whole bunch of projects.

Collaboration is essential to creating relevant work. In my freelance practice, I experiment with different approaches of collaboration, be it with clients or specialists in related fields.

I’ve developed a strong interest in socially driven projects by being involved in things such as Syr – a restaurant where people with a refugee background and their Dutch colleagues meet, work and learn from each other, and Parta – an app that drives democratic decision making. It's also why I started lecturing at Communication & Multimedia Design in Utrecht. Are you working on a socially driven project? I’m always open to learn more. ☻

Some clients I worked for

Into the Great Wide Open

Amsterdam Art Council

Ministry of Education

Emergence Magazine









Main skills

Interaction design

Visual design


Also fine at

Concept development

Usability testing

Design systems

User research






I play around in

Final Cut Pro X

Affinity’s suite

Adobe’s suite







Jira (with a face like this: 😤)


GT Zirkon by Grilli Type